Updated November 4, 2026. VELO sells 15 flavors in the US across two lines: 11 VELO Plus flavors (3, 6 or 9 mg) and 4 VELO Max flavors (8 or 12 mg). The original dry VELO line is being phased out, and on October 30, 2026 the FDA authorized 24 VELO Mini products, the brand's first US marketing orders. Below: every US flavor ranked, what each one tastes like, which strengths exist, what it costs, and the 30+ European VELO flavors you cannot buy in American stores.

Key takeaways

  • 15 US flavors in total: 11 VELO Plus (moist, synthetic nicotine, 3/6/9 mg, 20 pouches) and 4 VELO Max (8/12 mg, 20 pouches).
  • Best overall: VELO Plus Spearmint. Best for ex-dippers: VELO Plus Wintergreen. Best non-mint: VELO Plus Watermelon Chill. Strongest: VELO Max 12 mg.
  • Price: about $3.99 per can for Plus and $4.89 for Max at US online retailers (November 2026), before bulk discounts.
  • FDA status: on October 30, 2026 the FDA authorized 24 VELO Mini Pouch products at 4 mg (Crema, Lime, Orange Crema, Passion Fruit, Cinnamon). VELO Plus and VELO Max are still sold under enforcement discretion, not a marketing order.
  • Europe has a different VELO. The EU range runs to 30+ flavors and up to 17 mg, including Freezing Peppermint, Sour Lime, Icy Cherry, Guava Passionfruit and the VELO Shift series. None of it is sold in US stores.

Every US VELO flavor at a glance

# Flavor Line Strengths Profile Best for
1 Spearmint Plus 3, 6, 9 mg Bright, sweet spearmint, long-lasting All-day use, first-time VELO buyers
2 Wintergreen Plus 3, 6, 9 mg Creamy, slightly sweet mint Switching from dip or Grizzly/Copenhagen
3 Peppermint Plus 6 mg Bold mint, creamy menthol finish Anyone who finds Cool Mint ZYN too sharp
4 Mint Plus 6, 9 mg Classic cooling mint ZYN Cool Mint users
5 Watermelon Chill Plus 3, 6, 9 mg Sweet watermelon, cool finish Best fruit option, newest Plus flavor
6 Cool Mint Max 8, 12 mg Intense mint High-strength mint users
7 Citrus Chill Plus 6 mg Fresh citrus with a mint twist Daytime, with coffee
8 Wild Berry Plus 6 mg Mixed juicy berries Sweet-tooth users
9 Wintergreen Max 8, 12 mg Sweet mint and wintergreen Ex-dippers who want more nicotine
10 Dragon Fruit Plus 6 mg Creamy, subtly sweet tropical Something different from mint
11 Berry Max 8, 12 mg Berry and mint Fruit at high strength
12 Tropical Heat Plus 6 mg Mango with a chili edge VELO exclusive, divisive
13 Cinnamon Max 8, 12 mg Warm cinnamon and spice Fans of Big Red or cinnamon dip
14 Cappuccino Plus 6 mg Medium-roast coffee, caramel, no caffeine Morning pouch
15 Smooth Plus 6 mg Roasted tobacco-style flavor, tobacco-free Ex-smokers who miss the taste

Ranking is The Snus Outlet's editorial view, based on US retailer availability, strength range, and how consistently each flavor is recommended across US reviews. Strengths and prices checked November 2026.

VELO Plus flavors (11)

VELO Plus launched at the end of 2024 and is now the main US line. Pouches are moist, soft and slim, with synthetic (tobacco-free) nicotine, 20 pouches per can and a built-in lid for used pouches. Three strengths exist, but not every flavor comes in all three.

Flavor 3 mg 6 mg 9 mg Taste notes
Spearmint Yes Yes Yes Bright, sweet, the most-recommended Plus flavor
Wintergreen Yes Yes Yes Creamy wintergreen, closest to a dip profile
Watermelon Chill Yes Yes Yes Sweet watermelon with a cooling finish; newest Plus flavor
Mint No Yes Yes Straight cooling mint
Peppermint No Yes No Bold mint, creamy menthol
Citrus Chill No Yes No Citrus with mint
Wild Berry No Yes No Mixed berry
Dragon Fruit No Yes No Creamy tropical
Tropical Heat No Yes No Mango and chili
Cappuccino No Yes No Coffee and caramel, no caffeine
Smooth No Yes No Tobacco-style flavor without tobacco

If you want 3 mg or 9 mg, you have three flavors to choose from: Spearmint, Wintergreen and Watermelon Chill (plus Mint at 9 mg). Everything else is 6 mg only.

VELO Max flavors (4)

VELO Max is the newest and strongest US line, at 8 mg and 12 mg per pouch. It is aimed at ZYN 6 mg users who want more, and at dippers switching over. Four flavors, all mint-led except Cinnamon.

  • Cool Mint – intense, clean mint. The flagship.
  • Wintergreen – sweeter and rounder than the Plus version.
  • Berry – berry over a mint base; the only fruit option at this strength.
  • Cinnamon – warm spice, no mint. Closest thing to a cinnamon dip in a pouch.

At 12 mg, VELO Max edges out ZYN ULTRA (11 mg) as the strongest pouch from either brand in the US, and is double a standard ZYN 6 mg. Start at 8 mg if you are coming from regular ZYN.

What happened to the original VELO?

The original dry VELO pouches (roughly 4 and 7 mg, tobacco-derived nicotine, flavors like Black Cherry, Citrus Burst, Coffee and Cinnamon) are disappearing from US shelves. Major online retailers stopped listing them during 2026 and VELO's own US range now centers on Plus and Max. If you liked the original, Plus Wintergreen and Plus Smooth are the nearest replacements.

FDA status: what is authorized and what is not

On October 30, 2026 the FDA granted marketing orders to 24 VELO Mini Pouch products made by Modoral Brands Inc., all at 4 mg: Crema, Lime, Orange Crema, Passion Fruit and Cinnamon, across three packaging types. These are the first VELO products with FDA authorization. VELO Plus and VELO Max are not covered by a marketing order; they remain on sale while the FDA reviews applications, the same position most nicotine pouch brands other than ZYN are in. Authorization is not a safety endorsement; it means the FDA judged the product likely to benefit public health overall, chiefly by moving adult smokers off cigarettes.

VELO prices in the US (November 2026)

Line Single can 5 cans 10 cans Per pouch (single)
VELO Plus (20 pouches) $3.99 $19.45 ($3.89/can) $37.90 ($3.79/can) $0.20
VELO Max (20 pouches) $4.89 varies varies $0.24

Prices from US online pouch retailers in November 2026, before tax and shipping. Gas stations and convenience stores typically charge $5–7 per can.

VELO vs ZYN in the US

VELO Plus VELO Max ZYN
Strengths 3, 6, 9 mg 8, 12 mg 1.5, 3, 6, 8 mg (dry); 9, 11 mg (ULTRA)
Flavors 11 4 13 dry + 10 ULTRA
Pouch Moist, slim Moist, slim Dry, slim (ULTRA: moist)
Nicotine source Synthetic Tobacco-derived Tobacco-derived
Pouches per can 20 20 15
FDA marketing order No No Yes (Jan 2025; ULTRA Aug 2026)
Typical online price $3.99 $4.89 $4.49–4.99

VELO Plus is cheaper per pouch than ZYN; VELO Max (12 mg) is the strongest pouch either brand sells in the US, just ahead of ZYN ULTRA (11 mg). ZYN has the FDA orders and the wider US distribution. For a full comparison see our ZYN vs VELO guide.

The VELO flavors you cannot buy in the US

VELO is a BAT brand, and the European version of VELO is a different product line: 30+ flavors, slim and mini formats, and strengths from 4 mg up to 17 mg. Among the EU flavors with no US equivalent:

  • Freezing Peppermint 11, 14 and 17 mg (Max) – the strongest VELO made
  • Icy Cherry 8 mg and Dark Cherry Mini 4 mg
  • Sour Lime 6 mg and Mini, Coconut Lime 8 mg
  • Guava Passionfruit 8 mg, Mango Ice 8 mg, Tropical Mango 6 and 14 mg
  • Blue Raspberry and Blueberry Ice 8 mg
  • Purple Grape, Ruby Berry, Orange Spark, Salty Liquorice
  • VELO Shift – a flavor-changing series: Hot Peach, Hot Grape, Hot Dragon Fruit, Hot Spearmint, Cool Peppermint, Kumquat Citron, Mango Yuzu, Pomelo Peppercorn (all 8 mg)
  • Mini formats – Bright Spearmint, Crispy Peppermint, Simply Spearmint, Wintery Watermelon, Sour Lime

The Snus Outlet ships the full European VELO range to the US from Sweden, from €5.95 per can. US customers can order up to the personal-use limits; see our guide to ordering pouches from Europe for customs rules and delivery times. The full European line-up, ranked, is in our VELO flavours ranked (Europe) guide.

Shop all VELO at The Snus Outlet

Frequently asked questions

How many VELO flavors are there in the US?

15 as of November 2026: 11 VELO Plus flavors and 4 VELO Max flavors. The original dry VELO line is being discontinued.

What is the best VELO flavor?

Spearmint is the most consistently recommended VELO Plus flavor and comes in all three strengths. Wintergreen is the usual pick for people switching from dip, and Watermelon Chill is the best-selling fruit option.

What is the strongest VELO?

In the US, VELO Max at 12 mg per pouch. In Europe, VELO Freezing Peppermint Max at 17 mg.

Does VELO come in 3 mg?

Yes. VELO Plus Spearmint, Wintergreen and Watermelon Chill are sold at 3 mg. The other Plus flavors are 6 mg only (Mint also at 9 mg).

Is VELO FDA approved?

The FDA does not "approve" tobacco or nicotine products. On October 30, 2026 it authorized 24 VELO Mini Pouch products (4 mg) for sale. VELO Plus and Max do not have marketing orders yet.

Is VELO tobacco-free?

All VELO pouches are tobacco-leaf-free. VELO Plus uses synthetic nicotine; VELO Max and the original line use tobacco-derived nicotine.

Are European VELO flavors the same as US VELO?

No. The European range has different flavors, higher strengths (up to 17 mg) and mini formats. The Snus Outlet ships the European range to the US.