NOR Nicotine Pouches Review: Norway's All-White Brand Tested

Most nicotine pouches come from Sweden, so NOR stands out straight away: it is made in Norway, by a small, independent factory with no big tobacco owner. In this NOR nicotine pouches review, we break down every flavour and strength, explain why the numbers on the can are not what they seem, and show you where NOR fits next to ZYN, VELO and other big names.

If you want to jump straight to the flagship, NOR Ice Mint 22mg is the coldest, strongest pouch in the range at €4.99 a can.

Key Takeaways

• Made in Norway by Den Norske Snusfabrikken AS, an independent factory that started production in 2022.
• Strength is printed per gram: "22mg" means 22 mg/g, or about 16 mg per pouch.
• Range: about 6 mg to 16 mg per pouch, in slim all-white pouches.
• 21 pouches per can, one more than most rivals, for €4.99 at The Snus Outlet.
• Best for: mint fans and experienced users who want a strong, moist, fast-releasing pouch.

Who Makes NOR?

NOR is produced by Den Norske Snusfabrikken AS, which translates as the Norwegian Snus Factory. According to the company's own website, operations started in 2022, and it is "the first and only all-white snus and nicotine pouches factory in Norway." The factory is in Våler i Østfold, south-east of Oslo.

The founders are industry veterans. CEO Øyvind Simonsen brought the early all-white brand EPOK to Norway between 2015 and 2017. In an interview with Snuzone, the company said co-founders Tony Persson and Lotta Båtemyr each have more than 20 years' experience at Swedish Match, Philip Morris and British American Tobacco. They also said the business was built with no external investors.

That independence is rare. Most big pouch brands belong to tobacco giants: ZYN to Philip Morris, VELO to BAT and Skruf to Imperial Brands. NOR is one of the few that does not.

NOR Strength Explained: mg/g vs mg per Pouch

This is the most important thing to know before you buy. NOR prints its strength in milligrams per gram (mg/g), not milligrams per pouch. Because each NOR slim pouch weighs about 0.75 g, the real nicotine per pouch is about three quarters of the number on the can.

NOR is not unusual here. Labelling varies a lot across the market. When Germany's Bavarian food safety authority tested 31 pouches, only 48% even listed their nicotine content, and measured levels were usually lower than the label. A 2025 study in Nicotine & Tobacco Research found that tobacco-free pouches contained 6.4 mg of nicotine per pouch on average, so NOR's stronger flavours sit well above the typical pouch.

Want to compare brands properly? Read our guide to nicotine pouch strengths.

Every NOR Flavour Reviewed

NOR Ice Mint 22mg: The Flagship

NOR Ice Mint is the coldest and strongest pouch NOR makes, at 22 mg/g, or about 16 mg per pouch. Expect a sharp menthol chill that kicks in fast and lasts. It is one for experienced users who already handle strong ZYN, VELO or LOOP pouches. Price: €4.99.

NOR Cool Mint 20mg: Strong Everyday Mint

NOR Cool Mint gives you about 15 mg per pouch with a cooling mint that is a touch softer than Ice Mint. If Ice Mint is too much, this is the next step down while keeping a strong hit. Price: €4.99.

NOR Watermelon 16mg: Best Fruit Flavour

NOR Watermelon delivers about 12 mg per pouch with a sweet, juicy watermelon taste. It is the pick for anyone who wants strength without mint. Price: €4.99.

NOR Peach 8mg: Best for Lighter Use

NOR Peach is the lightest NOR at about 6 mg per pouch, with a soft, sweet peach flavour. It is a good everyday pouch and a smart way to try NOR before going stronger. Price: €4.99.

NOR Mint 8mg: The Bargain

NOR Mint offers a classic, clean mint at about 6 mg per pouch. It is currently a short-date deal at just €1.19 a can while stock lasts. Find more bargains in our €1 deals collection.

Also in the Range

NOR also makes Cherry 20mg (about 15 mg per pouch), Strawberry 12mg (about 9 mg) and No.2 Peppermint 16mg (about 12 mg). These are currently out of stock at The Snus Outlet. Check our NOR collection for restocks.

NOR Flavours at a Glance

Pouch Feel and Format

All NOR pouches in our range are slim and all-white, with 21 pouches per can. NOR uses a fairly moist pouch with a slightly higher pH than many rivals. Retailers say this gives a quicker release of flavour and nicotine, which is why NOR can feel strong early on.

Research supports the idea that pouch design matters as much as the number on the can. A 2024 review in Nicotine & Tobacco Research found that pH and the share of "free-base" nicotine vary widely between brands, which affects how quickly nicotine is absorbed.

NOR has also developed NAKD pods, a pouchless format held together with an agar binder. The company says the pods break down on their own if dropped outdoors. These are not yet stocked at The Snus Outlet.

NOR vs Other Popular Brands

For the price, NOR is great value: you get an extra pouch per can at ZYN's price. Fans of strong brands like ZEUS, KUMA, LOOP and C.R.E.A.M will find NOR Ice Mint and Cool Mint familiar territory.

How to Get the Most From NOR

Because NOR pouches are moist and start fast, a few simple habits make a big difference to how they feel.

• Place it under your upper lip and leave it still. Moving the pouch around speeds up release and can make strong pouches feel harsh.
• Try a shorter first session. With Ice Mint or Cool Mint, start with 10 to 15 minutes and see how you feel before going longer.
• Step down when you can. If you want to use less nicotine, swapping from Ice Mint 22mg to Watermelon 16mg and then Peach 8mg keeps the same brand feel at a lower dose.
• Keep the lid closed. Moist pouches can dry out if the can is left open, which dulls the flavour.

Our guide to choosing the right pouch strength explains how to match a strength to your current nicotine use, and is worth reading before you order a strong can for the first time.

Is NOR Right for You?

• Yes, if you like strong mint, want a moist pouch with a fast start, or like supporting smaller independent brands.
• Maybe not, if you are new to nicotine. Start with Peach or Mint, not Ice Mint.
• Be careful with strength. A German study found higher-strength pouches gave stronger side effects, such as dizziness and nausea.

Remember that nicotine is addictive. The FDA calls it the chemical that makes tobacco products addictive, and the CDC says there are no safe tobacco products, including nicotine pouches. NOR is for adult nicotine users only.

FAQ: NOR Nicotine Pouches

Who makes NOR nicotine pouches?

NOR is made by Den Norske Snusfabrikken AS, the Norwegian Snus Factory, in Våler i Østfold, Norway. Production started in 2022, and the company describes itself as the first and only all-white snus and nicotine pouch factory in Norway.

How strong are NOR nicotine pouches?

NOR prints strength in milligrams per gram, not per pouch. With a pouch weight of about 0.75 g, the range runs from about 6 mg per pouch (Peach and Mint, 8 mg/g) to about 16 mg per pouch (Ice Mint, 22 mg/g).

Is NOR Ice Mint 22mg really 22 mg per pouch?

No. The 22 mg figure is per gram of pouch material. Each NOR Ice Mint pouch contains about 16 mg of nicotine, which is still strong and best for experienced users.

How many pouches are in a can of NOR?

Each NOR slim can holds 21 pouches, one more than most ZYN and VELO cans. At €4.99 a can, that works out to about €0.24 per pouch at The Snus Outlet.

Are NOR pouches tobacco-free?

Yes. NOR pouches are all-white and tobacco-free, made from plant fibre, water, flavourings, sweeteners, salt and nicotine.

Final Thoughts

Our NOR nicotine pouches review verdict: NOR is a strong, well-made Norwegian alternative to the Swedish giants, with honest per-gram labelling once you know how to read it and 21 pouches in every can. Ice Mint is the standout for experienced users, while Peach and Mint are an easy way in.

Try NOR Ice Mint 22mg or browse the full NOR range at €4.99 a can. Orders over €99 ship free across the EU, and new subscribers get 10% off with a code sent when they sign up. For adults only.