Lundgrens vs Skruf Nicotine Pouches: Which Swedish Brand Wins?

Lundgrens vs Skruf nicotine pouches is a battle between two Swedish snus houses with very different ideas. Lundgrens leans into Nordic nature, dark flavours and fuller pouches, while Skruf Superwhite goes for clean mint, fruit and slim cans. If you love fresh mint, start with Skruf Superwhite Fresh Mint 10 mg; if you come from snus, try Lundgrens Mörk. Here is the full head-to-head.

Key Takeaways

• Lundgrens (BAT) uses normal-sized pouches with nature-inspired mint, berry and dark tobacco-style flavours.
• Skruf Superwhite (Imperial Brands) uses slim pouches focused on mint, fruit and liquorice.
• Strength: both reach 12 mg in our range, but Skruf has more strong options.
• Price: Lundgrens is €5.45 per can and Skruf is €5.99 at The Snus Outlet.
• Verdict: Lundgrens for snus fans and variety, Skruf for mint lovers who want a slim, discreet pouch.

How We Compared Them

We compared both brands using the products we actually stock: 14 Lundgrens products and 14 Skruf Superwhite and Intense products. We looked at five things that matter most when you choose a pouch: who makes it, pouch format, strength range, flavour variety and price per can.

Strengths and prices below come from our own product listings. Flavour notes for Lundgrens are translated from the Swedish text on each can. Where other retailers list different figures, we say so, because labels can vary between markets.

Lundgrens vs Skruf at a Glance

Brand Background: Two Swedish Snus Houses

Lundgrens

Lundgrens comes from Fiedler & Lundgren, a Malmö snus maker whose cans carry the line "Etablerat 1835". The company is part of BAT, which also owns VELO, according to SnusDaddy's BAT brand guide. Its all-white range launched in 2022 and is named after Swedish landscapes and seasons. Our full Lundgrens nicotine pouches review rates every flavour.

Skruf

Skruf Snus AB was founded in 2002 in Småland, southern Sweden. According to Skruf's own company history, Imperial Brands bought 43.5% of the company in 2005 and the rest in 2008. Its tobacco-free Superwhite line launched in 2018 and is made in Sävsjö. In September 2026, Imperial also bought Yoik Group, the owner of Helwit, as covered in our Helwit review.

Pouch Format and Feel

This is the biggest difference. Lundgrens uses normal-sized pouches of around 0.8 g. They sit fuller under the lip and feel much like a classic portion of Swedish snus.

Skruf Superwhite uses slim pouches of about 0.72 g, according to DarePouch. They are narrower, more discreet and easier to forget you are wearing. If you are used to ZYN or VELO slims, Skruf will feel more familiar.

Not sure which shape you prefer? Our guide to mini vs slim nicotine pouches explains how format changes comfort and release.

Winner: tie. Lundgrens wins for snus-like fullness, Skruf for discretion.

Strength Compared

Both brands run from 6 to 12 mg per pouch in our store, but the spread is different. Lundgrens is mostly 8 mg, with Rimfrost and Aros Frostnatt at 10 mg and three products at 12 mg. Skruf leans stronger, with seven of its 14 products at 11 or 12 mg.

A slim pouch with the same mg can feel sharper than a larger one, because the nicotine sits in a smaller area. If you are unsure, read our guide on how to choose nicotine pouch strength.

Winner: Skruf for strong users, Lundgrens for moderate, all-day strength.

Flavour Range Compared

Lundgrens Flavours

Lundgrens describes each flavour on the can in Swedish. Highlights include Rimfrost (spearmint and eucalyptus), Äng (light meadow berries), Månskära (dark tobacco-style taste with liquorice) and Kvällsbris (dark taste with mint). The Aros line adds darker, more traditional portions.

Skruf Flavours

Skruf Superwhite is more straightforward. The core is Fresh Mint in three strengths, plus Frozen Mint, Crystal Fresh and Fresh Freeze. For something different, there is Purple Cassice (blackcurrant), Nordic Liquorice, Fresh Apple and Aloe Fresh.

The Skruf Intense line adds Spearmint Ice and Peppermint Ice at 11 mg for a colder hit.

Winner: Lundgrens for originality, Skruf for mint. See our ranking of the best mint nicotine pouches for more mint options.

Price and Value

At The Snus Outlet, Lundgrens costs €5.45 per can and Skruf costs €5.99. Both list 20 pouches per can on our product pages, which works out at about €0.27 per Lundgrens pouch and €0.30 per Skruf pouch.

Can counts can vary by market, and some retailers list more pouches per can for Skruf, so check the label. For comparison, ZYN is €4.99 per can in our store, and brands like XQS, ZEUS, KUMA, LOOP and C.R.E.A.M offer more strong and fruity choices.

If you buy in bulk, mixing both brands in one order is an easy way to reach the €99 free shipping threshold. A mixed order of 10 cans of each brand comes to €114.40 before any discount.

Winner: Lundgrens, by about 9% per can.

Tips for Trying Each Brand

Starting With Lundgrens

Because Lundgrens pouches are larger, start one step below your usual strength. Tjäle 6 mg or Äng 8 mg is a gentle first can. Place the pouch under your upper lip and expect a slower, steadier release than a slim pouch.

Starting With Skruf

If you are new to Skruf, Fresh Mint 6 mg is the easiest way in. Move up to the 10 mg version once you know the flavour. The slim shape makes Skruf easy to use at work or on the go.

Alternatives to Lundgrens and Skruf

If neither brand is quite right, there are other Swedish-made options. ZYN offers clean slim and mini pouches at €4.99, and VELO from BAT has the widest flavour range. For stronger pouches, look at XQS or ZEUS.

Who Should Choose Which?

Choose Lundgrens if you:

• Are switching from traditional snus and want a fuller pouch
• Like dark, tobacco-style or berry flavours
• Prefer moderate, all-day strengths around 8 mg
• Want a slightly lower price per can

Choose Skruf if you:

• Want a clean, classic fresh mint
• Prefer slim, discreet pouches
• Need stronger options at 11 to 12 mg
• Like simple flavours such as blackcurrant, apple or liquorice

The Final Scorecard

Health Reminder

Nicotine pouches are for adults only. As the FDA explains, nicotine is highly addictive. The CDC states that "there are no safe tobacco products, including nicotine pouches". If you do not already use nicotine, do not start.

FAQ: Lundgrens vs Skruf

Is Lundgrens or Skruf stronger?

In our range both top out at 12 mg per pouch. Skruf has more strong options, with seven products at 11 to 12 mg, while most Lundgrens flavours are 8 mg. Skruf's slim pouches can also feel sharper because the nicotine is packed into a smaller pouch.

Who owns Lundgrens and Skruf?

Lundgrens is made by Fiedler & Lundgren in Malmö, part of British American Tobacco (BAT). Skruf is made by Skruf Snus AB in Sävsjö, which Imperial Brands bought in stages in 2005 and 2008.

Which is better for former snus users?

Lundgrens, in most cases. Its normal-sized pouches and dark, tobacco-style flavours like Mörk and the Aros range feel closer to traditional Swedish snus. Skruf Superwhite is slimmer and focuses on mint and fruit.

Which is cheaper, Lundgrens or Skruf?

At The Snus Outlet, Lundgrens costs €5.45 per can and Skruf costs €5.99, so Lundgrens is about 9% cheaper per can. Both qualify for free EU shipping on orders over €99.

Are both brands tobacco-free?

Yes. Lundgrens All White and Skruf Superwhite are both tobacco-free, all-white nicotine pouches made with plant fibres, so they do not stain your teeth like traditional snus.

Final Thoughts

In the Lundgrens vs Skruf matchup, there is no single winner. Lundgrens is the pick for former snus users and anyone who wants distinctive, nature-inspired flavours at a lower price. Skruf is the better choice for fresh mint fans who want a slim, discreet pouch and stronger options.

Why not try both? Shop the Lundgrens collection and the Skruf collection, with free EU shipping on orders over €99. For adult nicotine users only.