Press & Media – The Snus Outlet in the News

The Snus Outlet is the online nicotine pouch store of C.r.e.a.m AB, Stockholm. This page collects press coverage of the store and of the brands we launch, most recently Death Row nicotine pouches, created by music producer Jonas Saeed.

Death Row launch – October 2026

On 27 October 2026, C.r.e.a.m AB and The Snus Outlet announced DEATH ROW, a Swedish nicotine pouch brand built like an entertainment franchise, debuting with a casket of nine cans numbered 1 of 100. The announcement was distributed by GlobeNewswire and syndicated to financial and business media worldwide, including Yahoo Finance, Benzinga and Business Insider. An earlier feature, distributed by NewsUSA from 20 October, ran in local newspapers across the United States.

Wire release and financial media

Feature: “Music producer Jonas Saeed unveils nicotine pouch brand built like an entertainment franchise”

About Death Row

DEATH ROW is a Swedish nicotine pouch brand created by music producer and entrepreneur Jonas Saeed. It pairs nicotine pouches with original characters, dark humour, comic-book storytelling, collectibles and limited releases. The first drop, the Death Row Casket, holds nine cans of 50 mg extra strong pouches in four flavours – Venom Cherry Cola, Crystal Mint, Terror Berry and Toxic Bubble Gum – and is limited to 100 numbered boxes. Pre-order Death Row nicotine pouches at The Snus Outlet or visit the brand site deathrowpouches.com.

About The Snus Outlet

The Snus Outlet (thesnusoutlet.com) is operated by C.r.e.a.m AB, Riddargatan 30, 114 57 Stockholm, Sweden (org. no. 559468-3236). We sell tobacco-free nicotine pouches from brands such as ZYN, VELO, LOOP, XQS, ZEUS, Pablo, Killa and C.r.e.a.m to adult customers in Europe and North America, with duties and taxes included and free shipping over €99. Read more about The Snus Outlet.

Press contact

Media enquiries, interview requests and review samples: hello@thesnusoutlet.com · +46 79 077 22 32. Press images for the Death Row launch are available via the GlobeNewswire media attachment.

Nicotine is a highly addictive substance. Our products are intended exclusively for adults (18+) in markets where they are legally permitted.