Cold As Ice
Cool mint


More than a pouch — it's a vibe.
Born in hip-hop, built with Swedish innovation. Three characters, two strengths, one tobacco-free pouch.
Meet the crew
Pick your flavour, then your level: Light (4 mg) or X-Strong (12 mg).
Cool mint
Zesty lemon
Fresh mango
Nicotine-free energy
The brand's own energy pouch: caffeine in a slim pouch. No nicotine, no tobacco, just a smooth lift.
A smooth, steady lift in every pouch.
Energy from caffeine only.
Sweetened without sugar, with a cool mint taste.
The founders
C.R.E.A.M was started by Jonas Saeed, a multi-platinum music producer, and Peter Swartling, a hip-hop pioneer. Between them they have decades of experience from LA and New York.
On the C.R.E.A.M podcast, Peter sits down with artists to talk about the real road to success.
Through events across Sweden, C.R.E.A.M gives young talent and new artists a stage to create, collaborate and connect, and to choose passion over a destructive path.

CEO & founder
Multi-platinum music producer.

Co-founder
Hip-hop pioneer. Talks the road to success on the C.R.E.A.M podcast.
From the brand
ListenThe C.R.E.A.M podcastPeter Swartling and guest artists on the real road to success.
StreetwearRep the cultureHoodies, tees and caps with the C.R.E.A.M script logo.Shop
Cold As Ice, Lemon Head and Mango Man in X-Strong, plus nicotine-free C.R.E.A.M Energy. Pick a pack size on the card to pay less per can.
How to use
Turn the lid to open the can.
Place one pouch between your gum and upper lip.
Then take it out and bin it. No spitting needed.
C.R.E.A.M Energy (caffeine): about 30 minutes per pouch, and the brand recommends max 3 pouches a day.
Join the fam
More than pouches: C.R.E.A.M lives in the studio, on the street and at events across Sweden.


From the studio to the street, C.R.E.A.M is made to be part of your day.
C.R.E.A.M nicotine pouches contain nicotine, a highly addictive substance, and are for adult nicotine users only (18+). C.R.E.A.M Energy contains caffeine and no nicotine.
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